Unravelling branding systems

Wim Jurg, PhD (2010)

If “brands are built on the strengths of their individual elements and their feedback loops” as Wim Jurg claims, then the power of branding options can be truly unravelled by looking at how they interact. Adapted from the welldocumented process of systems constellations widely used to examine the complex and built-in patterns involved in families and organisations, this PhDthesis demonstrates that branding constellations are useful to dissect these feedback loops and to reveal emergent elements that clarify these loops.

Unlocking systemic wisdom

Bringing key knowledge from constellations to the work floor
Leanne Steeghs & Siets Bakker
 

You sense that something is off in your organisation or team, but can’t find the words to describe it. So you carry on and ignore the signals: signals from your surroundings or your body’s signals. That’s a shame, because there is so much more to be gained from the systemic wisdom within you. Practical handbook Unlocking systemic wisdom is a down-to-earth, practical handbook in which years of experience is translated into an easy-to-use guide for using your systemic wisdom in the workplace. You will read which three life-giving forces are at work in the undercurrent of organisations and teams, so that you better understand what you already sensed but couldn’t describe. Taking signals seriously By ‘switching on’ your own systemic wisdom, you can tap into a new source of information. You gain a deeper understanding, without having to work very hard for it. The exercises and assignments in this book help you become more sensitive to the signals that previously you might not have taken seriously. The many recognisable and everyday examples make this book easy to read. The result: not working so hard! By looking at situations from a systemic perspective you gain more insight into what is really going on in your team or organisation. By daring to trust and handle situations according to your gut feeling about ‘what feels right and what does not’, you create new options. This makes it easier to reach decisions. Now you will not have to work so hard, especially in situations that previously were complicated. ‘I always thought that systemic work was complicated and woolly, but this book explains it in a very clear and down-to-earth way.’ ‘It feels like I’ve discovered a well-kept secret; one that gives me a huge advantage in my work, my private life and to others that don’t know it yet.’ ‘I think I work far too hard. After reading this book I no longer feel like I’m swimming against the current.’

Systemic Coaching and Constellations offers a refreshingly uncomplicated path into a potentially complex subject, demonstrating how to understand and manage intricate relationship systems as part of a powerful coaching agenda. It provides a comprehensive introduction to the principles that sustain systems, how to map and explore them through constellations, as well as a step-by-step guide to integrating these principles and practices into coaching. Featuring a variety of case studies from around the world to illustrate different facilitation styles and approaches, it also contains practical exercises which can be used in a variety of contexts, including one-to-one coaching, group coaching, leadership development coaching and managing conflict in teams.

This updated third edition of Systemic Coaching and Constellations contains a new chapter on systemic supervision, new material on team coaching, systemic questions and resourcing constellations as well as new and refreshed case studies and updates to wider research and thinking. Whether used in an initial selection meeting or to underpin all coaching conversations and interventions, it remains an indispensable resource for coaches of all levels of experience and in all remits looking to transform their practice, as well as for those studying coaching as part of a degree or coaching qualification.