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Building a successful startup or scaleup is not easy and requires market knowledge, financing, a viable business model, and marketing. However, besides the right team, it’s crucial to have the right cofounder or cofounders.

How ca you find the right co-founder for your start-up?

What should you charge for your product or services?

Define the right price for your product or service. It’s something a lot of people are struggling with. Although there are only 3 possibilities. Either you are: too cheap, too expensive or you ask the right price. 

Defining the right price is something where a lot of people struggle with. 

If “brands are built on the strengths of their individual elements and their feedback loops” as Wim Jurg claims, then the power of branding options can be truly unravelled by looking at how they interact.

How can we create business growth and strong brand relationships through a systemic approach?